Description
1996 McDonald’s Deluxe Sandwiches “You’ll Love The Taste… GUARANTEED” Promotional Button
Brand: McDonald’s
Up for sale is an original McDonald’s Deluxe Sandwiches promotional pinback button from 1996. These oversized buttons were worn by restaurant crew members during the nationwide launch and promotion of McDonald’s Deluxe sandwich line.
The Deluxe Sandwiches campaign represented one of McDonald’s most ambitious menu expansions of the 1990s and included extensive in-store advertising, employee promotions, and marketing materials. This button prominently features the campaign slogan:
“You’ll Love The Taste… GUARANTEED.”
The bright red, yellow, white, and black graphics make this an eye-catching piece of 1990s McDonald’s advertising memorabilia.
Product Details
- Company: McDonald’s Corporation
- Product Line: Deluxe Sandwiches
- Year: 1996
- Shape: Round
- Diameter: Approximately 3 inches
- Construction: Metal pinback button
- Country of Manufacture: United States
Printed Markings
- “You’ll Love The Taste… GUARANTEED.”
- “Deluxe Sandwiches”
- “©1996 McDonald’s Corporation”
- “FC# MCDN 829”
- “Printed In The United States of America”
Included
- 1 Original McDonald’s Deluxe Sandwiches promotional button
Notable Features
- Large 3-inch display size
- Official 1996 McDonald’s promotional item
- Associated with the Deluxe Sandwiches launch campaign
- Colorful restaurant advertising graphics
- Original pinback hardware attached
- Collectible piece of 1990s fast-food marketing history
Condition
Good vintage collectible condition.
Displays nicely with bright original graphics and color. Shows normal signs of handling and storage consistent with age. Original pinback hardware remains attached and functional. Please review all photographs carefully for cosmetic condition details.
Exactly what is shown in the photos is included.
Frequently Asked Questions
What were McDonald’s Deluxe Sandwiches?
The Deluxe Sandwiches were a major McDonald’s menu initiative introduced during the mid-1990s as part of the company’s efforts to expand beyond its traditional burger lineup.
Was this a customer giveaway?
Buttons like this were typically used by restaurant crew members and staff as part of in-store promotional campaigns.
What makes this collectible?
This piece combines McDonald’s memorabilia, restaurant advertising, employee collectibles, marketing history, and 1990s pop-culture nostalgia.
From back in the days when you could Super Size your meal, grab a burger for under a dollar, and head to the PlayPlace afterward. A fun piece of McDonald’s marketing history from one of the company’s most memorable 1990s promotional campaigns. Hopefully someone out there on the interwebs can use it!
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